Inter Miami and adidas have made a major promotional push in Hong Kong in the build-up to their friendly with a select XI of the league's players. They won the game 4-1 and beforehand, a traditional boat was bedecked in Messi's image. Prior to the game, fans also went wild for Herons owner David Beckham and boy-band Mirror.
Inter Miami have been everywhere in Hong Kong, with video screens featuring Messi's image and pop-up stores, where fans can buy shirts and other merchandise, set up around the city. Messi has not visited Hong Kong in a decade, and while fans can also buy shirts featuring the names of Sergio Busquets, Jordi Alba and Luis Suarez, one has to think Messi will be outstripping his pals.
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